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Meet the PALS Management Team

Henry C. Racki, Jr.: Managing Member and Founder/Chairman

Henry brings over 30 years of construction planning and management experience to the Company. He has been involved in the design and development of computer-aided estimating and management systems. As a developer, a Project Coordinator with Hospital Building and Equipment Corp., a Vice President of Financial Concept Inc., and as President of Atlantic Coast Construction, Inc., he has been involved with the planning and management of projects from single family homes to complex financial operations centers.

In his long career, Henry has played major roles in projects as small as an ATM installation and as large as a skyscraper in New York City. Clients he has served include: Dollar Dry Dock Bank, First National Bank of Litchfield, Bank of New Haven, Executive Offices, CBT, Norwich Saving Society, Norwalk Saving Society, Goodwill Stores, Six Way Road, Hollow Brook Condominiums, Madison Daycare & Learning Center, Central Bank Center Bank, Tri-Town Stores and the University of Connecticut, just to name a few. Henry holds both an undergraduate degree and MBA from the University of Connecticut and is a Certified Age-in-Place Specialist (CAPS).

Henry C. Racki, III: Managing Member and Founder/ Executive Director

Tray has been involved in the construction field since 1988. Starting with the family construction business as an on-site worker, Tray developed his carpentry skills and learned the overall business from the ground up. Over the last 15 years he has been directly involved in and responsible for estimating and planning construction projects ranging from the building and renovation of single family homes to the construction of large condominium projects. Major projects include Hollow Brook Condominiums, Madison Daycare & Learning, Windingbrook Condominiums, First Christian Charismatic Church , Hamonassett RV center, and The Emmanuel Episcopal Church. Tray has also been involved in the development of computerized construction management and information systems. Tray holds a BS degree from Roger Williams University in Bristol, RI.

Elliot M. Gonzalez: Managing Member and Founder/ Director of Construction Management

Elliot founded Gonzalez Construction LLC in 2002 as a home improvement company specializing in roofing, siding and replacement windows. That company has grown to a full service contractor, renovator and builder of modular buildings. Elliott started his construction career as a carpenter and equipment operator after graduating from Horace C. Wilcox Tech with a specialty in carpentry. Since joining the Rockfall Company, he has been directly involved in and responsible for the planning and management of new construction, renovation and development projects. Major projects include Hollow Brook Condominiums, Madison Daycare & Learning, Windingbrook Condominiums, First Christian Charismatic Church and Northridge Condominiums.

Priscilla C. Racki: ASID, CAPS – Chief Designer

Priscilla is a licensed Interior Designer and Certified Age-in-Place Specialist with over 30 years of experience in facilities planning and interior design. Her work includes both commercial and residential projects. Priscilla holds a BFA in Interior Design from Syracuse University. She has been involved in and managed design and facilities planning projects for Hollow Brook Condominiums, Areo Sands Hotel, TEK Industries, Six Way Road, Madison Daycare & Learning Center, Belaire Associates, Society for Savings, Norwich Saving Society, Wesleyan University, Wallack Surgical, Capassela Cohen Edelson and Colman CPAs, and Mechanics Savings Bank.


Eric Francis: Director of Operations

Eric graduated from Central Connecticut State University with a degree in Business Management and a concentration in Entrepreneurship.  While at CCSU, Eric was the co-founder and Managing Director / Project Coordinator of Community Central, a storefront university-run community center that aims to connect CCSU students and faculty to the New Britain community.  Eric has a special interest in utilizing businesses to help solve social problems and brings a focused effort to his current job at PALS Built, to make it a company that helps solve issues in the long term care industry.

John P. Ruocco: Director, Resource Development and Government Liaison

John brings over 30 years of experience in government-sponsored healthcare programs (e.g., Medicare and Medicaid as well as state and local assistance programs) to the management mix. Having served as an advocate for both providers of healthcare and government regulators, John’s experience with third-party healthcare payment systems furnishes a dimension to the company that will facilitate its interface with all aspects of the healthcare industry. State and national healthcare funding authorities are currently sponsoring projects related to accommodating the living needs of the elderly and handicapped at home and the Company sees this as a major avenue for expansion.

Prior to joining Rockfall Company, John served as an independent consultant to the healthcare industry as an executive in a national chain of healthcare providers. John also served as an advisor to various sub-units of the US Department of Health and Human Services and in key roles, including Chief Hearing Officer at Blue Cross and Blue Shield Association when it was the nation’s largest Medicare fiscal intermediary. As an independent consultant, his clients included healthcare providers in 40 states as well as national healthcare chains comprising hundreds of providers of service.

John holds a BS in Business Administration from the University of Connecticut. His professional memberships include the National Health Lawyers Association (NHLA) and the Healthcare Financial Management Association (HFMA).